Imprint & Data Protection

Duty to inform according to §5 E-Commerce Act, §14 Company Code, §63 Trade Regulation Act and duty to disclose according to §25 Media Act.


Wiesenheim Kappl
Johann Stark
Wiese Nr. 48,
A-6555 Kappl / Tirol
Österreich

Unternehmensgegenstand: Privatzimmervermietung
GLN: Privatzimmervermietung
Firmensitz: Wiese Nr. 48, A-6555 Kappl / Tirol

Tel.: +43 5445 6534
E-Mail: wiesenheim@kappl.at

Introduction and overview

We have written this privacy statement (version 21.09.2021-111833467) in order to explain to you, in accordance with the requirements of theGeneral Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and the processors (e.g. providers) commissioned by us - process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
Inshort: We inform you comprehensively about the data we process about you.

Data protection statements usually sound very technical and use legal terminology. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as transparency is concerned, technicalterms are explained in a reader-friendly way,links to further information are provided andgraphics are used. In this way, we inform you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible by providing the most concise, unclear and legalistic explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information you did not know.
If you still have questions, we would like to ask you to contact the responsible office mentioned below or in the imprint, to follow the links provided and to look at further information on third party sites. Our contact details can of course also be found in the imprint.

Scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person's name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:

  • all online presences (websites, online shops) that we operate
  • Social media sites and email communications
  • mobile apps for smartphones and other devices

In short, the data protection declaration applies to all areas in which personal data is processed in the company via the aforementioned channels in a structured manner. If we enter into legal relationships with you outside of these channels, we will inform you separately where applicable.

Legal basis

In the following data protection declaration, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016, which you can of course read online on EUR-Lex, the gateway to EU law, athttps://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex:32016R0679.

We only process your data if at least one of the following conditions applies:

  1. Consent(Article 6(1)(a) DSGVO): You have given us your consent to process data for a specific purpose. An example would be the storage of your entered data of a contact form.
  2. Contract(Article 6(1)(b) DSGVO): In order to fulfil a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a sales contract with you, we need personal information in advance.
  3. Legal obligation(Article 6(1)(c) DSGVO): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
  4. Legitimate interests(Article 6(1)(f) DSGVO): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website in a secure and economically efficient manner. This processing is therefore a legitimate interest.

Other conditions, such as the performance of recordings in the public interest and the exercise of official authority as well as the protection of vital interests, do not usually arise for us. If such a legal basis should be relevant, it will be indicated at the appropriate place.

In addition to the EU Regulation, national laws also apply:

  • InAustria, this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data(Data Protection Act), orDSG for short.
  • InGermany, theFederal Data Protection Act, or BDSG for short, applies.

If other regional or national laws apply, we will inform you about them in the following sections.

Storage period

It is a general criterion that we only store personal data for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for processing the data no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it.

We will inform you about the specific duration of the respective data processing below, provided we have further information on this.

Rights according to the General Data Protection Regulation

According to Article 13 of the GDPR, you have the following rights to ensure that data is processed fairly and transparently:

  • According to Article 15 DSGVO, you have a right to information about whether we process data about you. If this is the case, you have the right to receive a copy of the data and the following information:
    • the purposes for which we carry out the processing;
    • the categories, i.e. the types of data that are processed;
    • who receives this data and if the data is transferred to third countries, how security can be guaranteed;
    • how long the data will be stored;
    • the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
    • that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);
    • the origin of the data if we have not collected it from you;
    • whether profiling is carried out, i.e. whether data is automatically analysed to arrive at a personal profile of you.
  • You have a right to rectification of data under Article 16 of the GDPR, which means that we must rectify data if you find errors.
  • You have the right to erasure ("right to be forgotten") under Article 17 of the GDPR, which specifically means that you may request the deletion of your data.
  • According to Article 18 of the GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it any further.
  • You have the right to data portability under Article 19 of the GDPR, which means that we will provide you with your data in a commonly used format upon request.
  • You have a right to object under Article 21 of the GDPR, which entails a change in processing once it has been enforced.
    • If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then check as soon as possible whether we can legally comply with this objection.
    • If data is used to carry out direct advertising, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.
    • If data is used for profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling thereafter.
  • According to Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on automated processing (for example profiling).

In short, you have rights - do not hesitate to contact the controller listed above at our office!

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found athttps://www.dsb.gv.at/. In Germany, there is a data protection commissioner for each federal state. For more information, you can contact theFederal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

Austria Data Protection Authority

Head: Dr. Andrea JelinekAddress
Barichgasse 40-42, 1030 ViennaPhone

43 1 52 152-0E-mail address:

dsb@dsb.gv.atWebsite: https://www.dsb.gv.at/


 

Data transfer to third countries

We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or contractually necessary and in any case only to the extent that this is generally permitted. Your consent is in most cases the most important reason for us to have data processed in third countries. Processing personal data in third countries such as the USA, where many software vendors offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We explicitly point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. In addition, it is possible that collected data may be linked to data from other services of the same provider, provided you have a corresponding user account. Where possible, we try to use server locations within the EU if this is offered.

We will inform you in more detail about data transfer to third countries, where applicable, at the appropriate points in this privacy policy.

Security of data processing

To protect personal data, we have implemented both technical and organisational measures. Where possible, we encrypt or pseudonymise personal data. In this way, we make it as difficult as possible, within the scope of our possibilities, for third parties to infer personal information from our data.

Article 25 of the GDPR refers to "data protection through technical design and through data protection-friendly default settings" and thus means that both software (e.g. forms) and hardware (e.g. access to the server room) are always designed with security in mind and that appropriate measures are taken. In the following, we will go into more detail on concrete measures, if necessary.

TLS encryption with https

TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transmit data tap-proof on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured - no one can "listen in".

We have thus introduced an additional layer of security and fulfil data protection by design of technologyArticle 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognise the use of this data transmission protection by the small lock symbol at theschlosssymbol-https.svgtop left of the browser, to the left of the Internet address (e.g. beispielseite.de) and the use of the https scheme (instead of http) as part of our Internet address.schlosssymbol-https.svg
If you would like to know more about encryption, we recommend a Google search for "Hypertext Transfer Protocol Secure wiki" to find good links to further information.
 

Communication

The data is processed for the purpose of handling and processing your question and the related business transaction. The data will be stored for the same period or as long as required by law.When you contact us and communicate by phone, email or online form, personal data may be processed.

Persons affected

All those who seek contact with us via the communication channels provided by us are affected by the above-mentioned processes.

Telephone

When you call us, the call data is stored pseudonymously on the respective terminal device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to enquiries. The data is deleted as soon as the business case has been closed and legal requirements permit.

E-mail

If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,...) and data is stored on the e-mail server. The data is deleted as soon as the business transaction has been completed and legal requirements permit.

Online forms

If you communicate with us using online forms, data is stored on our web server and may be forwarded to an e-mail address of ours. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.

Legal basis

The processing of data is based on the following legal grounds:

  • Art. 6 para. 1 lit. a DSGVO (consent): You give us your consent to store your data and to further use it for purposes related to the business case;
  • Art. 6 para. 1 lit. b DSGVO (contract): There is a need for the performance of a contract with you or a processor such as the telephone provider or we need to process the data for pre-contractual activities, such as the preparation of an offer;
  • Art. 6 para. 1 lit. f DSGVO (Legitimate Interests): we want to operate customer enquiries and business communication in a professional framework. For this purpose, certain technical facilities such as e-mail programmes, exchange servers and mobile phone operators are necessary in order to be able to operate the communication efficiently.

Cookies

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you browse the internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to cookies, our site knows who you are and offers you the setting you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as Chrome and the web server. Here, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

HTTP Cookie Interaktion zwischen Browser und Webserver

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programmes and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.

For example, cookie data may look like this:

Name:_gaValue
: GA1.2.1326744211.152111833467-9Purpose
:

to

distinguish website visitorsExpiration date
: after 2 years

 

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly discuss the different types of HTTP cookies.

We can distinguish between 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping basket, then continues surfing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart even if the user closes his browser window.

Purpose cookies
These cookies collect information about user behaviour and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behaviour of the website with different browsers.

Goal-oriented cookies
These cookies provide a better user experience. For example, locations entered, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to provide the user with individually adapted advertising. This can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these types of cookies you would like to allow. And of course, this decision is also stored in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommendhttps://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. More details can be found below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are small helpers for many different tasks. Unfortunately, it is not possible to generalise about what data is stored in cookies, but we will inform you about the data processed or stored in the following privacy policy.

Storage duration of cookies

The storage period depends on the respective cookie and is specified further below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You can also influence the storage period yourself. You can delete all cookies manually at any time via your browser (see also "Right to object" below). Furthermore, cookies that are based on consent will be deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.

Right of objection - how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting, deactivating or only partially permitting cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. The best way is to search for the instructions in Google with the search term "Delete Cookies Chrome" or "Deactivate Cookies Chrome" in the case of a Chrome browser.

Legal basis

The so-called "Cookie Guidelines" have been in place since 2009. These state that the storage of cookies requires yourconsent(Article 6 para. 1 lit. a DSGVO). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in § 96 para. 3 of the Telecommunications Act (TKG). In Germany, the Cookie Directive has not been implemented as national law. Instead, this directive was largely implemented in § 15 para.3 of the Telemedia Act (TMG).

For absolutely necessary cookies, even if there is no consent, there arelegitimate interests(Article 6 para. 1 lit. f DSGVO), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this purpose certain cookies are often absolutely necessary.

Where cookies are used that are not strictly necessary, this is only done with your consent. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.

In the following sections, you will be informed in more detail about the use of cookies, insofar as the software used uses cookies.

Web hosting

What is web hosting?

When you visit websites nowadays, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, by the way, we mean the totality of all web pages on a domain, i.e. everything from the home page (homepage) to the very last sub-page (like this one). By domain, we mean, for example, example.de or sampleexample.com.

If you want to view a website on a screen, you use a programme called a web browser to do so. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari.

This web browser needs to connect to another computer where the website's code is stored: the web server. Running a web server is a complicated and costly task, which is why it is usually done by professional providers. These offer web hosting and thus ensure reliable and error-free storage of website data.

When the browser on your computer (desktop, laptop, smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, on the other hand, the web server must also store data for a while to ensure proper operation.

To illustrate:

Browser und Webserver

Why do we process personal data?

The purposes of data processing are:

  1. To professionally host the website and secure its operation
  2. to maintain operational and IT security
  3. Anonymous evaluation of access behaviour to improve our services and, if necessary, to prosecute or pursue claims

What data is processed?

Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically saves data such as

  • the complete Internet address (URL) of the website you are visiting (e.g. https://www.beispielwebsite.de/beispielunterseite.html?tid=111833467)
  • Browser and browser version (e.g. Chrome 87)
  • the operating system used (e.g. Windows 10)
  • the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html/)
  • the host name and IP address of the device being accessed (e.g. COMPUTERNAME and 194.23.43.121)
  • The date and time
  • in files, the so-called web server log files

How long is data stored?

As a rule, the above data is stored for a fortnight and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data may be viewed by the authorities in the event of unlawful behaviour.

Inshort, your visit is logged by our provider (the company that runs our website on special computers (servers)), but we do not pass on your data without your consent!

Legal basis

The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 (1) lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company on the internet in a secure and user-friendly way and to be able to pursue attacks and claims from this if necessary.

As a rule, there is a contract between us and the hosting provider on commissioned processing pursuant to Art. 28 f. DSGVO, which ensures compliance with data protection and guarantees data security.

Web Analytics

What is Web Analytics?

We use software on our website to evaluate the behaviour of website visitors, known as web analytics for short. This involves collecting data that the respective analytic tool provider (also called tracking tool) stores, manages and processes. With the help of the data, analyses of user behaviour on our website are created and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or contents are best received by our visitors. For this purpose, we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we use web analytics?

We have a clear goal with our website: we want to deliver the best web offer on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand, and on the other hand we want to make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behaviour of our website visitors and then improve our website accordingly for you and for us. For example, we can see how old our visitors are on average, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimise the website and thus best adapt it to your needs, interests and wishes.

What data is processed?

Exactly what data is stored depends, of course, on the analysis tools used. But as a rule, for example, which content you view on our website, which buttons or links you click on, when you call up a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use are stored. If you agreed that location data may also be collected, these may also be processed by the web analysis tool provider.

In addition, your IP address is also stored. According to the General Data Protection Regulation (DSGVO), IP addresses are personal data. However, your IP address is usually stored pseudonymised (i.e. in an unrecognisable and shortened form). For the purpose of testing, web analysis and web optimisation, no direct data, such as your name, age, address or e-mail address, is stored as a matter of principle. All this data, if collected, is stored pseudonymously. This means that you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.

Schematischer Datenfluss bei Google Analytics

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again, other cookies can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is strictly necessary to provide our services and products. If, as in the case of accounting for example, it is required by law, this storage period may be exceeded.

Right to object

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.

In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our offer technically and economically. With the help of web analytics, we recognise website errors, can identify attacks and improve economic efficiency. The legal basis for this isArt. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the tools if you have given your consent.

Since web analytics tools use cookies, we also recommend that you read our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the data protection statements of the respective tools.

Information on specific web analytics tools, if available, can be found in the following sections.

Google Analytics Privacy Policy

What is Google Analytics?

On our website, we use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us to better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.

Google Analytics is a tracking tool that is used to analyse the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behaviour. These reports may include, but are not limited to, the following:

  • Audience reports: Audience reports help us get to know our users better and know more precisely who is interested in our service.
  • Ad reports: Ad reports help us analyse and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information on how to attract more people to our service.
  • Behaviour reports: This tells us how you interact with our website. We can track the path you take on our site and which links you click on.
  • Conversion reports: Conversion is when you take a desired action as a result of a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our site so that it is found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We thus know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognises you as a new user. The next time you visit our site, you will be recognised as a "returning" user. All collected data is stored together with this user ID. This is what makes it possible to evaluate pseudonymous user profiles in the first place.

In order to be able to analyse our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is standard. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different periods of time.

Labels such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are all types of actions you take on our website. If you also use other Google systems (such as a Google Account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorise it. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Name:_gaValue
:2.1326744211.152111833467-5Purpose
: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish website visitors.
Expiry date: after 2 years

 

Name:_gidValue
:2.1687193234.152111833467-1Purpose
:

The cookie is also used to distinguish website visitorsExpiration date


: after 24 hours

 

Name:_gat_gtag_UA_<property-id>
Value:
1Purpose

:
Used to
lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiry date:after 1 minute

 

Name: AMP_TOKENValue
: not specifiedPurpose
: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request or an error.
Expirydate: after 30 seconds up to one year

 

Name:__utmaValue
:1564498958.1564498958.1564498958.1Purpose
: This cookie is used to track your behaviour on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years

 

Name:__utmtValue
:
1Purpose

:

The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiry date: after 10 minutes

 

Name:__utmbValue
:3.10.1564498958Purpose
: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

 

Name:__utmcValue
: 167421564Purpose
: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiry date: After you close the browser

 

Name:__utmzValue
: m|utmccn=(referral)|utmcmd=referral|utmcct=/Purpose
: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This may have been another page or an advertisement.
Expiry date: after 6 months

 

Name:__utmvValue
: not specifiedPurpose
: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

 

Note: This list cannot claim to be exhaustive, as Google also changes the choice of its cookies from time to time.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps allow us to see exactly those areas that you click on. This gives us information about where you are "travelling" on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.

Bouncerate: A bounce is when you view only one page on our website and then leave our website again.

Account creation: When you create an account on our website or place an order, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear allocation is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP location determination.

Technical information: Technical information includes your browser type, your internet service provider or your screen resolution.

Source of origin: Google Analytics and we are of course also interested in which website or which advertisements you came to our site from.

Other data include contact details, any ratings, the playing of media (e.g. if you play a video via our site), the sharing of content via social media or adding to your favourites. This list does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.

How long and where is the data stored?

Google has its servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can find out exactly where Google's data centres are located here:https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on different physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. In each Google data centre, there are corresponding emergency programmes for your data. If, for example, the hardware at Google fails or natural disasters paralyse servers, the risk of a service interruption at Google still remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is fixed at 14 months. For other so-called event data, we have the option to choose a retention period of 2 months or 14 months.

For Universal Analytics properties, the default retention period for your user data is 26 months. Your user data will then be deleted. However, we have the option to choose the retention period of user data ourselves. There are five options available to us for this:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

In addition, there is also the option for data to be deleted only when you no longer visit our website within the period we have chosen. In this case, the retention period will be reset each time you visit our website again within the specified period.

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on athttps://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates the collection of data by Google Analytics.

If you generally want to deactivate, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur in the collection by web analytics tools.

In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our offer technically and economically. With the help of Google Analytics, we recognise website errors, can identify attacks and improve economic efficiency. The legal basis for this isArt. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Analytics if you have given your consent.

Google also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

Google uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places:https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

We hope that we have been able to provide you with the most important information about the data processing of Google Analytics. If you want to learn more about the tracking service, we recommend these two links:http://www.google.com/analytics/terms/de.html andhttps://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP anonymisation

We have implemented Google Analytics IP address anonymisation on this website, a feature developed by Google to enable this website to comply with applicable data protection regulations and recommendations of local data protection authorities where they prohibit the storage of the full IP address. The anonymisation or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.

More information on IP anonymisation can be found athttps://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographic characteristics and interests

We have enabled promotional reporting features in Google Analytics. The demographic and interest reports contain information on age, gender and interests. This allows us to get a better picture of our users without being able to attribute this data to individual people. You can find out more about the advertising functionsat https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can deactivate the use of the activities and information of your Google account under "Advertising settings" athttps://adssettings.google.com/authenticated via a checkbox.

Google Analytics deactivation link

If you click on the followingdeactivation link, you can prevent Google from recording further visits to this website. Please note: Deleting cookies, using the incognito/private mode of your browser, or using a different browser will result in data being collected again.

Please click on this link to deactivate tracking.

Google Analytics Data Processing Addendum

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the "Data Processing Addendum" in Google Analytics.

You can find out more about the Google Analytics data processing addendum here:https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals Privacy Policy

We have enabled Google signals in Google Analytics. This updates existing Google Analytics features (advertising reports, remarketing, cross-device reports, and interest and demographic reports) to provide aggregated and anonymised data from you, provided you have allowed personalised ads in your Google account.

What makes this special is that it is cross-device tracking. This means that your data can be analysed across devices. By activating Google Signals, data is collected and linked to your Google Account, which allows Google to recognise, for example, if you view a product on our website via a smartphone and only buy the product later via a laptop. Thanks to the activation of Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, Google signals also collect other visitor data such as location, search history, YouTube history and data about your actions on our website. This gives us better advertising reports from Google and more useful information about your interests and demographics. This includes your age, what language you speak, where you live or what gender you are. Social criteria such as your profession, marital status or income are also added. All these characteristics help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behaviour, your wishes and interests. This enables us to optimise and adapt our services and products for you. This data expires by default after 26 months. Please note that this data collection only takes place if you have allowed personalised advertising in your Google Account. This is always aggregated and anonymous data and never data of individual persons. You can manage or delete this data in your Google Account.

Google Tag Manager privacy policy

What is the Google Tag Manager?

For our website we use the Google Tag Manager of the company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Via the Google Tag Manager, we can centrally integrate and manage code sections of various tracking tools that we use on our website.

In this privacy statement, we would like to explain in more detail what Google Tag Manager does, why we use it and in what form data is processed.

The Google Tag Manager is an organisational tool that allows us to incorporate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our page. The tags often come from Google-internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organisation is half the battle! And of course this also applies to the maintenance of our website. In order to make our website as good as possible for you and all the people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what you are most interested in, where we can improve our services and which people we should still show our offers to. And for this tracking to work, we need to embed appropriate JavaScript codes into our website. In principle, we could include each code section of the individual tracking tools separately in our source code. However, this takes a lot of time and it is easy to lose track. That's why we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you don't need any programming knowledge. This is how we manage to keep order in our tag jungle.

What data is stored by the Google Tag Manager?

The Tag Manager itself is a domain that does not set any cookies and does not store any data. It acts as a mere "administrator" of the implemented tags. The data is collected by the individual tags of the various web analysis tools. The data is virtually passed through to the individual tracking tools in the Google Tag Manager and is not stored.

However, the situation is completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behaviour is usually collected, stored and processed with the help of cookies. For this, please read our privacy texts on the individual analysis and tracking tools we use on our website.

In the account settings of the Tag Manager, we have allowed Google to receive anonymised data from us. However, this is only about the use and usage of our Tag Manager and not your data stored via the code sections. We allow Google and others to receive selected data in anonymised form. We thus consent to the anonymous sharing of our website data. Which summarised and anonymous data is passed on exactly, we could not find out - despite long research. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares our own results with those of our competitors. Processes can be optimised on the basis of the information collected.

How long and where is the data stored?

When Google stores data, this data is stored on Google's own servers. The servers are distributed all over the world. Most of them are located in America. You can find out exactly where Google servers are located athttps://www.google.com/about/datacenters/inside/locations/?hl=de.

You can find out how long the individual tracking tools store your data in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how you can delete or manage your data.

Please note that when using this tool, your data may be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are appropriate safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

The use of the Google Tag Manager requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur in the collection by web analytics tools.

In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our offer technically and economically. With the help of Google Tag Managers, we can improve the economic efficiency. The legal basis for this isArt. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the Google Tag Manager if you have given your consent.

Google also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

Google uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places:https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

If you want to learn more about the Google Tag Manager, we recommend the FAQs athttps://www.google.com/intl/de/tagmanager/faq.html.

 

Online marketing

What is online marketing?

Online marketing refers to all measures that are carried out online to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people's attention to our website. In order to be able to show our offer to many interested people, we therefore engage in online marketing. This usually involves online advertising, content marketing or search engine optimisation. In order for us to be able to use online marketing efficiently and in a targeted manner, personal data is also stored and processed. On the one hand, the data helps us to show our content only to those people who are really interested in it, and on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without consciously set measures. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and, in addition, always provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target group. The purpose of these online marketing tools is therefore ultimately to optimise our offer.

What data is processed?

In order for our online marketing to work and the success of the measures to be measured, user profiles are created and data is stored, for example, in cookies (these are small text files). With the help of this data, we can not only place advertisements in the classical sense, but also display our content directly on our website in the way you prefer. For this purpose, there are various third-party tools that offer these functions and accordingly also collect and store data from you. The named cookies store, for example, which web pages you have visited on our website, how long you have looked at these pages, which links or buttons you click or from which website you have come to us. In addition, technical information may also be stored. For example, your IP address, which browser you use, from which end device you visit our website or the time when you accessed our website and when you left it again. If you have consented to us also determining your location, we can also store and process this.

Your IP address is stored in pseudonymised form (i.e. shortened). Unique data that directly identifies you as a person, such as your name, address or email address, is also only stored in pseudonymised form as part of the advertising and online marketing processes. We are therefore not able to identify you as a person, but only the pseudonymised information stored in the user profiles.

Under certain circumstances, the cookies can also be used on other websites that work with the same advertising tools, analysed and used for advertising purposes. The data may then also be stored on the servers of the advertising tools providers.

In exceptional cases, unique data (name, e-mail address, etc.) may also be stored in the user profiles. This data may be stored, for example, if you are a member of a social media channel that we use for our online marketing measures and the network links previously received data with the user profile.

With all the advertising tools we use that store data about you on their servers, we only ever receive aggregated information and never data that identifies you as an individual. The data only shows how well set advertising measures worked. For example, we see which measures have persuaded you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is strictly necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, others may be stored in your browser for several years. In the respective data protection declarations of the individual providers, you will usually receive detailed information about the individual cookies used by the provider.

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. The lawfulness of the processing until revocation remains unaffected.

Since online marketing tools may generally use cookies, we also recommend that you read our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.

Legal basis

If you have consented to third-party providers being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when collected by online marketing tools.

We also have a legitimate interest in measuring online marketing measures in anonymised form in order to optimise our offer and our measures with the help of the data obtained. The corresponding legal basis for this isArt. 6 para. 1 lit. f DSGVO (legitimate interests). Nevertheless, we only use the tools if you have given your consent.

Information on specific online marketing tools - if available - can be found in the following sections.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

What is Google Ads conversion tracking?

We use Google Ads (formerly Google AdWords) as an online marketing tool to promote our products and services. In this way, we want to draw more people's attention to the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking of the company Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we will go into more detail about why we use conversion tracking, what data is stored in the process and how you can prevent this data storage.

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to get an accurate overview of the cost-benefit factor of our advertising campaigns. That's why we use the conversion tracking tool from Google Ads.

But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and then perform another action, such as visiting our website. With Google's conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is to ensure that our advertising campaigns reach only those people who are interested in our offers. With the conversion tracking tool we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We can see how many customers interact with our ads on a device and then make a conversion. This data allows us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimise our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored with Google Ads conversion tracking?

We have integrated a conversion tracking tag or code snippet on our website in order to be able to better analyse certain user actions. If you now click on one of our Google Ads ads, the "Conversion" cookie is stored on your computer (usually in the browser) or mobile device by a Google domain. Cookies are small text files that store information on your computer.

Here are the details of the most important cookies for Google's conversion tracking:

Name: ConversionValue
: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ111833467-3Purpose
:This cookie stores every conversion you make on our site after coming to us through a Google Ad.
Expiry date: after 3 months

 

Name:_gacValue
: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwEPurpose
: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months

 

Note: The _gac cookie only appears in connection with Google Analytics. The above list is not exhaustive, as Google also uses other cookies for analytical purposes.

As soon as you complete an action on our website, Google recognises the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google will recognise that you found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be further refined and improved with the help of Google Analytics. For ads that Google displays in various locations on the web, cookies called "__gads" or "_gac" may be set under our domain. Since September 2017, various campaign information has been stored by analytics.js with the _gac cookie. The cookie stores this data as soon as you call up one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named "Conversion" and "_gac" (which is used in conjunction with Google Analytics) have an expiry date of 3 months.

How can I delete my data or prevent data storage?

You have the option of not participating in Google Ads' conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works slightly differently for each browser. Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in athttps://support.google.com/ads/answer/7395996 will also deactivate all "advertising cookies". Keep in mind that by deactivating these cookies you do not prevent the advertisements, only the personalised advertising.

Legal basis

If you have consented to Google Ads Conversion Tracking being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google Ads Conversion Tracking.

On our part, there is also a legitimate interest in using Google Ads Conversion Tracking to optimise our online service and our marketing measures. The corresponding legal basis for this isArt. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Ads Conversion Tracking if you have given your consent.

Google also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

Google uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here:https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

If you would like to find out more about data protection at Google, we recommend Google's general data protection declaration:https://policies.google.com/privacy?hl=de.

Cookie Consent Management Platform

What is a Cookie Consent Management Platform?

We use a Consent Management Platform (CMP) software on our website, which makes it easier for us and you to deal correctly and safely with scripts and cookies used. The software automatically creates a cookie pop-up, scans and checks all scripts and cookies, provides cookie consent for you as required by data protection law and helps us and you to keep track of all cookies. With most cookie consent management tools, all existing cookies are identified and categorised. You as a website visitor then decide yourself whether and which scripts and cookies you allow or do not allow. The following diagram illustrates the relationship between browser, web server and CMP.

Consent Management Platform Überblick

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to inform you as much as possible about all tools and all cookies that can store and process data from you. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have ended up on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with DSGVO-compliant information about them. You can then accept or reject cookies via the consent system.

What data is processed?

Within the framework of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to query you each time you visit our website again and so that we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. In most cases, this data (e.g. pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is strictly necessary to provide our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are deleted as soon as you leave the website, others may be stored in your browser for several years. The exact duration of data processing depends on the tool used, but in most cases you should be prepared for a storage period of several years. The respective data protection declarations of the individual providers will usually provide you with precise information on the duration of data processing.

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Information on special cookie management tools, if available, can be found in the following sections.

Legal basis

If you consent to cookies, personal data about you will be processed and stored via these cookies. If we are allowed to use cookies through yourconsent(Article 6 (1) (a) DSGVO), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, cookie consent management platform software is used. The use of this software enables us to efficiently operate the website in a legally compliant manner, which constitutes alegitimate interest(Article 6(1)(f) DSGVO).

Clear! Privacy Policy

We use Klaro!, a cookie content manager tool, on our website. The service provider is the German company KIProtect GmbH, Bismarckstr. 10-12, 10625 Berlin, Germany. You can find out more about the data processed through the use of Klaro! in the Privacy Policy athttps://heyklaro.com/resources/privacy.

Google Fonts Local Privacy Policy

On our website we use Google Fonts from the company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. We have integrated the Google Fonts locally, i.e. on our web server - not on Google's servers. This means that there is no connection to Google servers and therefore no data transfer or storage.

What are Google Fonts?

Google Fonts used to be called Google Web Fonts. This is an interactive directory of over 800 fonts thatGoogle provides free of charge. With Google Fonts, you could use fonts without uploading them to your own server. However, in order to prevent any transfer of information to Google servers in this regard, we have downloaded the fonts to our server. In this way, we act in accordance with data protection laws and do not send any data to Google Fonts.

Google Fonts Privacy Policy

What are Google Fonts?

We use Google Fonts on our website. These are the "Google Fonts" of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not have to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry about your Google account information being transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will look at exactly how this data is stored in more detail.

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts thatGoogle makes available to its users free of charge.

Many of these fonts are published under the SIL Open Font License, while others are published under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

Google Fonts allows us to use fonts on our own website, rather than having to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google Fonts are automatically optimised for the web and this saves data volume and is a great advantage especially for use on mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes distort the appearance of texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2 and iOS 4.2 (iPhone, iPad, iPod). We therefore use Google Fonts so that we can present our entire online service as beautifully and consistently as possible.

What data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. This external call-up transmits data to the Google servers. In this way, Google also recognises that you or your IP address is visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end user data to what is necessary for the proper provision of fonts. By the way, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software sector.

Google Fonts stores CSS and font requests securely at Google and is thus protected. Through the collected usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which websites use Google Fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to be able to examine and move large amounts of data.

It should be noted, however, that each Google Font request also automatically transmits information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to easily and quickly change the design or font of a website, for example.

The font files are stored by Google for one year. Google's aim is to fundamentally improve the loading time of websites. If millions of web pages refer to the same fonts, they are cached after the first visit and immediately reappear on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. In order to delete this data prematurely, you must contact Google support athttps://support.google.com/?hl=de&tid=111833467. Data storage can only be prevented in this case if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we can access an unlimited sea of fonts and get the most out of our website. You can find out more about Google Fonts and other issues athttps://developers.google.com/fonts/faq?tid=111833467. There, Google does go into privacy-related matters, but really detailed information about data storage is not included. It is relatively difficult to get really precise information about stored data from Google.

Legal basis

If you have consented to Google Fonts being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur in the case of collection by Google Fonts.

On our part, there is also a legitimate interest in using Google Font to optimise our online service. The corresponding legal basis for this isArt. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Font if you have given your consent.

Google also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

Google uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places:https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

You can also read about what data is generally collected by Google and what this data is used for athttps://www.google.com/intl/de/policies/privacy/.

Font Awesome Privacy Policy

What is Font Awesome?

We use Font Awesome from the American company Fonticons (307 S. Main St., Suite 202, Bentonville, AR 72712, USA) on our website. When you visit one of our websites, the Font Awesome web font (specifically icons) is loaded via the Font Awesome Content Delivery Network (CDN). In this way, the texts or fonts and icons are displayed appropriately on each end device. In this privacy policy, we go into more detail about the data storage and data processing by this service.

Icons are playing an increasingly important role for websites. Font Awesome is a web font specially designed for web designers and web developers. With Font Awesome, icons can be scaled and coloured as desired with the help of the CSS stylesheet language. In this way, they replace old image icons. Font Awesome CDN is the easiest way to upload icons or fonts to your website. All we had to do was add a small line of code to our website.

Why do we use Font Awesome on our website?

Font Awesome allows content on our website to be presented in a better way. This makes it easier for you to navigate our website and grasp the content. The icons can even be used to replace whole words sometimes and save space. This is especially handy when we optimise content especially for smartphones. These icons are inserted as HMTL code instead of as an image. This allows us to edit the icons with CSS exactly as we want. At the same time, we also improve our loading speed with Font Awesome because it is only HTML elements and not icon images. All these advantages help us to make the website even clearer, fresher and faster for you.

What data is stored by Font Awesome?

The Font Awesome Content Delivery Network (CDN) is used to load icons and symbols. CDNs are networks of servers that are distributed around the world, making it possible to quickly load files from nearby locations. Thus, as soon as you call up one of our pages, the corresponding icons are also provided by Font Awesome.

In order for the web fonts to be loaded, your browser must establish a connection to the servers of the company Fonticons, Inc. In the process, your IP address is recognised. Font Awesome also collects data about which icon files are downloaded and when. Furthermore, technical data such as your browser version, screen resolution or the time of the page called up are also transmitted.

This data is collected and stored for the following reasons:

  • to optimise content delivery networks
  • to detect and correct technical errors
  • to protect CDNs from abuse and attacks
  • to calculate charges from Font Awesome Pro customers
  • to know the popularity of icons
  • to know what computer and software you are using

If your browser does not allow web fonts, a default font from your PC will be used automatically. As far as we know at present, no cookies are set. We are in contact with Font Awesome's privacy department and will let you know as soon as we find out more.

How long and where is the data stored?

Font Awesome stores data about the use of the Content Delivery Network on servers also located in the United States of America. However, the CDN servers are located worldwide and store user data wherever you are. Data is usually only stored in identifiable form for a few weeks. Aggregated statistics on usage from the CDNs may be stored for longer. Personal data is not included here.

How can I delete my data or prevent data storage?

To the best of our knowledge, Font Awesome does not store any personal data about the Content Delivery Networks. Unfortunately, if you do not want data to be stored about the icons you use, you will not be able to visit our website. If your browser does not allow web fonts, no data will be transmitted or stored. In this case, the default font of your computer will simply be used.

Legal basis

If you have consented to Font Awesome being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when Font Awesome collects it.

On our part, there is also a legitimate interest in using Font Awesome to optimise our online service. The corresponding legal basis for this isArt. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Font Awesome if you have given your consent.

We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. The data processing is essentially carried out by Font Awesome. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It is also possible that this data may be linked to data from other Font Awesome services where you have a user account.

If you would like to learn more about Font Awesome and how they handle data, we encourage you to visit their privacy policy athttps://fontawesome.com/privacy and their help page athttps://fontawesome.com/help.

Google reCAPTCHA Privacy Policy

What is reCAPTCHA?

Our primary goal is to make our website as secure and safe as possible for you and for us. To ensure this, we use Google reCAPTCHA from the company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine whether you are really a flesh and blood human being and not a robot or other spam software. By spam we mean any unsolicited information sent to us electronically. With the classic CAPTCHAS, you usually had to solve text or picture puzzles to check. With reCAPTCHA from Google, we usually don't have to bother you with such puzzles. Here, in most cases, it is enough to simply tick a box and thus confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don't even have to set a tick anymore. You will find out exactly how this works and, above all, what data is used for this purpose in the course of this privacy policy.

reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. This service is most commonly used when you fill out forms on the internet. A captcha service is a type of automatic Turing test that is designed to ensure that an action on the internet is performed by a human and not a bot. In the classic Turing test (named after the computer scientist Alan Turing), a human determines the distinction between a bot and a human. With captchas, this is also done by the computer or a software programme. Classic captchas work with small tasks that are easy for humans to solve, but present considerable difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. Here you only have to tick the text field "I am not a robot" or with Invisible reCAPTCHA even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source code and then the tool runs in the background and analyses your user behaviour. From these user actions, the software calculates a so-called captcha score. Google uses this score to calculate how likely you are to be a human even before you enter the captcha. reCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome flesh and blood people to our site. Bots or spam software of any kind can safely stay at home. That's why we pull out all the stops to protect ourselves and offer the best possible user experience for you. For this reason, we use Google reCAPTCHA from Google. This way we can be pretty sure that we remain a "bot-free" website. By using reCAPTCHA, data is transmitted to Google to determine whether you are actually a human being. reCAPTCHA therefore serves the security of our website and, by extension, your security. For example, without reCAPTCHA it could happen that a bot registers as many email addresses as possible during registration in order to "spam" forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users in order to determine whether the actions on our website really originate from people. This means that the IP address and other data required by Google for the reCAPTCHA service may be sent to Google. IP addresses are almost always shortened beforehand within the member states of the EU or other contracting states to the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube. Gmail, etc.) are already placed on your browser. Then, reCAPTCHA places an additional cookie on your browser and collects a snapshot of your browser window.

The following list of collected browser and user data does not claim to be exhaustive. Rather, it is a sample of data that, to our knowledge, Google processes.

  • Referrer URL (the address of the page from which the visitor came)
  • IP address (e.g. 256.123.123.1)
  • Information about the operating system (the software that enables your computer to operate. Known operating systems are Windows, Mac OS X or Linux)
  • Cookies (small text files that store data in your browser)
  • Mouse and keyboard behaviour (every action you perform with the mouse or keyboard is stored)
  • Date and language settings (which language or date you have preset on your PC is saved)
  • All JavaScript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)
  • Screen resolution (shows how many pixels the image consists of)

It is undisputed that Google uses and analyses this data even before you click on the "I am not a robot" checkbox. With the Invisible reCAPTCHA version, even the ticking is omitted and the whole recognition process runs in the background. Google does not tell you in detail how much and which data it stores.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google athttps://www.google.com/recaptcha/api2/demo. All these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDEValue
: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-111833467-8Purpose
: This cookie is set by DoubleClick (also owned by Google) to record and report a user's actions on the website when dealing with advertisements. This allows advertising effectiveness to be measured and appropriate optimisation measures to be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiry date: after one year

 

Name: 1P_JARValue
: 2019-5-14-12Purpose
: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Expiry date: after one month

 

Name: ANIDValue
: U7j1v3dZa1118334670xgZFmiqWppRWKOrPurpose
: We could not find out much information about this cookie. In Google's privacy policy, the cookie is mentioned in connection with "advertising cookies" such as "DSID", "FLC", "AID", "TAID". ANID is stored under domain google.com.
Expiry date: after 9 months

 

Name: CONSENTValue
:YES AT.en 20150628-20-0Purpose
: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users, prevent login fraud and protect user data from unauthorised attacks.
Expirydate: after 19 years

 

Name:
NIDValue: 0WmuWqy111833467zILzqV_nmt3sDXwPeM5QPurpose
: NID is used by Google to match ads to your Google searches. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. So you always get tailored ads. The cookie contains a unique ID to collect the user's personal preferences for advertising purposes.
Expiry date: after 6 months

 

Name: DVValue
: gEAABBCjJMXcI0dSAAAANbqc111833467-4Purpose
: Once you have ticked the "I am not a robot" box, this cookie is set. The cookie is used by Google Analytics for personalised advertising. DV collects information in an anonymous form and is also used to make user distinctions.
Expiry date: after 10 minutes

 

Note:This list cannot claim to be exhaustive, as Google's experience shows that it changes its choice of cookies from time to time.

How long and where is the data stored?

By inserting reCAPTCHA, data is transferred from you to the Google server. Google does not make clear where exactly this data is stored, even after repeated enquiries. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on Google's European or American servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. The deviating data protection regulations of the Google company apply to this.

How can I delete my data or prevent data storage?

If you do not want any data about you and your behaviour to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, data is automatically transmitted to Google as soon as you visit our website. To delete this data again, you must contact Google support athttps://support.google.com/?hl=de&tid=111833467.

Therefore, by using our website, you consent to the automatic collection, processing and use of data by Google LLC and its agents.

Please note that when you use this tool, data about you may be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are appropriate safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to Google reCAPTCHA being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as may occur when Google reCAPTCHA is used.

On our part, there is also a legitimate interest in using Google reCAPTCHA to optimise our online service and make it more secure. The corresponding legal basis for this isArt. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google reCAPTCHA if you have given your consent.

Google also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

Google uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses, among others, here:https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

You can learn a little more about reCAPTCHA on Google's web developer page athttps://developers.google.com/recaptcha/. Google does go into more detail here about the technical development of reCAPTCHA, but you will search in vain for precise information about data storage and data protection-relevant topics there as well. A good overview of Google's basic use of data can be found in the company's own privacy policy athttps://www.google.com/intl/de/policies/privacy/.

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Source: Created with thedata protection generator from AdSimple